Speak Your Truth
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon
Are We Branding Our Children?
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon
Everyone is Hiring. How Will Your Business Stand Out?
How do you stand out amid the crowd when a lot of companies are performing salary audits, raising their minimum wage, adding to their benefits package, and offering starting bonuse
What Inspired Us To Join the Industry
This week, we asked our team who or what inspired them to be a part of the creative industry. When we got the group together to talk about our inspirations on our Facebook Live, w
Words Have An Impact
Sticks and stones may break my bones but words will never hurt me. I’m here to tell you that’s not entirely true. Words can have a huge impact on your brand – both negative a
The Power of Creative Risks
For this week’s blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative r
The Great Recession: Lessons Learned
As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly th
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