Speak Your Truth
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon
Words Have An Impact
Sticks and stones may break my bones but words will never hurt me. I’m here to tell you that’s not entirely true. Words can have a huge impact on your brand – both negative a
Let’s Get Political
We’re going to talk politics for a hot moment, even if you don’t want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examinin
The Great Recession: Lessons Learned
As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly th